Project Process

Branding

As someone who likes to illustrate in my spare time and play around with organic shapes, I knew I wanted the logo for the apartment finder to be fluid and playful. I quickly decided I wanted the name and logo to relate to the idea of home. I also wanted to use bright colors, and through the use of photography, be very inclusive and relatable.

Finalize the logo

Abode is a place a residence, somewhere you can call home. I wanted the logo and logomark to convey the feeling of home. Below is the final logo.

Flesh out the design system

After I was able to finalize the logo, I started to think about which fonts, buttons states and icons I wanted to use for the design system.

Task Flow

Next, I wanted to think more about how the user moves through the site and accomplishes the goal of contacting apartments so I created a task flow.

Next step was to create a landing page for the application where the user gets an overview of the site, including mission statement and general information.